BE A PART OF HISTORY!!!
THE LAUNCH OF SOCIAL ISSUES across the land!

SOCIAL ISSUES Promotion Plan 2004:

• Massive media attention and public relations (Spring, Summer & Fall)
• Printed alert postcard campaign
• Newspaper & Magazine editorial
• Background campaign coverage (banners and event sponsorships)
• Radio and television news promotion
• Email message campaign (personal and on an auto responder)
• Posted news, press portal referral, links to your site off our Web page
• Advocacy, union, university and association promotion partnerships
• Major convention and public event participation

Our goal when users visit SOCIAL ISSUES, is to consistently produce an interest in returning. We aim to create a profitable relationship on the first attempt. Our model loosely follows the well-known 'sales scientific' AIDA formula (Attention, Interest, Desire, Action). SOCIAL ISSUES has organized interactive sections of its website in a specific sequence proven to work best and retain viewer interest. You can adopt the same model when you partner with us to increase members.

STEP #1: BEGIN TO GET ATTENTION FAST WITH HEAVILY PUBLICIZED ON-LINE DEBATES ON THE SOCIAL ISSUES – WEEKLY THEMES!

Our themed articles and news postings seek to capture the reader's attention immediately. In order to become "sticky" SOCIAL ISSUES will regularly host a series of "hot topic issue debates" that stirs up controversial attention that keeps the media's interest. We aim to capture the public with keen insights into today's most vital issues. SOCIAL ISSUES aims to become America's #1 issue research portal as well as connect the nation's newsmakers to interest concerns around the country. SOCIAL ISSUES newswire will allow organizations to post their latest press releases, issue related articles and top news items. While many media sites allow readers to following mass interest trends, most websites traditionally accomplish this by stating their biggest headline at the top of their homepage. We think we've found something that works even better. Start with a list of 5 or 6 issues interrelating to key user demographics, our layout design threads their "clicks" deeper into SOCIAL ISSUES and offers a feedback mechanism which allows for potential interaction and support for your organization. This process keeps attention and retains time spent at the site and topic sometimes by 400% longer.

All of the selections urge the user to read on, by offering series of clickable options to research your issues and topic position. All features offer readers the additional advantage of knowing ‘the inside story’. A cross section of debate forums, articles and research links will keep their attention.

In addition to forums, readers can visit your site, participate in helping your cause, email petitions, track on-going surveys and post comments and opinions. All of this is why it's important your organization participate in SOCIAL ISSUES this political season.

BE PART OF THE PROCESS:

To include your group in a discussion forum - here's the format we'll usually follow:

1. Create a "hot topic" and tie it into a weekly theme or current news discussion
2. Ask the participating advocacy groups to ask their members to participate
3. Alert the media/public and invite them to moderate the discussion process
4. Offer cutting edge research and news updates relating to SOCIAL ISSUE topics
5. Spin off the "hot topic debate" into a continuing forum in that subject category

READER SURVEY: A constant feature found on SOCIAL ISSUES is the keeping track of the public pulse, particularly readership interest. By asking questions like: How do you feel about ‘X’ issue? SOCIAL ISSUES is able to track opinion and issue preferences. While SOCIAL ISSUES remains a neutral non-partisan issue portal, we are able to tap into what users desire:

Research shows readers want most to:

• Feel as if they are involved and participating
• Contribute to the discussion process
• Keep up to date on latest issue
• Consider opposing viewpoints in a fair and balanced perspective

Site visitors won't be able to resist reading more, when you give them with all those benefits.

STEP #2: BUILD LOYAL INTEREST BY EXPLAINING BOTH CONCERN & SOLUTION PRO/CON ARTICLE & FEEDBACK COMMENT POSTING

Here's where you describe the ‘real story is about’ from YOUR perspective. This gives you the opportunity to distinguish your organizations identity and position. For quick reads we suggest only 1 or 2 short paragraphs. If the reader is interested they will explore further, by clicking the link you have posted on SOCIAL ISSUES that directs them to visit your group’s website. Your organization can be positioned in the issue topic directory and be allowed to debate pro/con positions, and possibly moderate your own forum section within the SOCIAL ISSUES website. BEGIN TO FILL IN YOUR DIRECTORY LISTING NOW - CLICK HERE

STEP #3: DEVELOP A LARGER REACH WITH LOGICAL PERSUASION

Most people buy things on impulse then look for logical reasons to justify their emotional decision. This "subject section" of your organization’s listing is where you can inject 5 powerful tools to convert reader's emotional interest in your campaign, into logical reasons to act.

They are:

1. A compelling reason to participate and/or be concerned, instead of agreeing with your opposition. This is called your "USP" or "Unique Selling Proposition". It's a unique advantage readers get only if they identify you as a supporting source for information.
2. Testimonials from experts, celebrities, politicians, media and long satisfied members.
3. Your guarantee. The search for ethical standards should be found at your listing.
4. A powerful offer, the best argument and reason to ‘join us’ you can provide.
5. Viral marketing strategies - What ‘we’ can do together to keep the audience involved

STEP #4: STIMULATE THE READER TO ACT ON YOUR BEHALF NOW

We often see pitch letters and Web pages end abruptly with a weak statement like, "Donate", followed by a printed order form or a link to an online shopping cart. You'll get more sales by gently maneuvering your customer toward the giving process with the following 3 steps.

1. Allow your prospect (in a nice way) to order or buy. For example:
   Don't delay. Take advantage of our Summer membership Offer. Call NOW to place your order and get our free booklet or complete the coupon below and respond by email, Fax or post; mail your congress representative TODAY! etc
2. Explain how to contribute. This can be part of your command statement like in the example above. Make it easy for customers by providing as many different ways to order as you can (Online, postal mail, FAX, telephone, etc.).
3. Provide an order form but make using it optional. This applies online and offline.

Email newsletter, hot button campaigns, fax alerts and easy membership registration are all signs of a together advocacy organization. Also your group will be included in our social issue search engine and as a part of our Community Progress initiative network your group with additional benefit of fast networking within a user friendly structure.

SOCIAL ISSUES aims at being the talk of the town-hall meeting – all held on line.

Special thanks for Bob Leduc for his tremendous insight into creating fast impact sales letters. http://www.nineyards.com Contribute now to our cause:

For volunteering, helping to promote the launch of SOCIAL ISSUES, questions, comments or contribution/submission suggestions please email Editor@SocialIssues.com

To get started with your media guide and on-line SOCIAL ISSUES directory listing call 310-473-1501 or write Community Progress 11664 National Blvd. #150 LA CA 90064 or if you wish to get started right now on-line CLICK HERE

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